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Marsh, a practicing artist and patron whose later works favor facsimile road signs with odd sayings like "Road Does Not End," explains the initial meaning of the car sculpture this way: "Cadillac Ranch is a monument to the American Dream. And the dream of most American boys when I was growing up was to get a Cadillac, or a car of any kind. A car represented money (it was the first valuable thing we ever had), it represented sex (it was where you had dates), and it represented getting away from home. And I assure you those were the three things that were on our mind when we were sixteen."
Since its creation, however, Cadillac Ranch has come to mean much more, serving as a popular pilgrimage site for public art enthusiasts.
At first, the cars displayed their original paint jobs, such as turquoise, banana yellow, gold, and sky blue. However, this changed when people were scratching or painting their names in the cars. Vandals and souvenir hounds smashed the windows, made off with all the chrome, radios, speakers and even some of the doors. The wheels have since been welded to the axles to prevent more theft. However, Marsh still says "We think it looks better every year.”
Nowadays, the art exhibit unofficially invites public participation in modifying the designs and colors of the work's ever-changing surfaces. This transformation of meaning (and looks) fits Marsh's approach to art, one that exchanges traditional ways of interacting with art for a more integrative approach.
In 1997, the Cadillac Ranch was exhumed and replanted about two miles to the west, in order to escape the encroaching city of Amarillo. Under Marsh’s orders, even the old site’s trash and clutter was gathered from the old location and spread around the new location. Otherwise, the monument remains the same (and, ever changing) since it was erected.
According to Marsh, "Art oughta be under the underpasses, in the supermarkets, at the filling stations, on the side of road, in the mall where you don't expect it. It oughta come as a surprise."
Amarillo, Texas 79124
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