Broida Hall
Introduction
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Images
From the ADC Collection: A photo of a model of Broida Hall circa 1967
Backstory and Context
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The architects Charles Luckman Associates took on the UCSB campus design in 1958, coming on as the new campus planners. Charles Luckman was a prominent architect in the LA area, constructing buildings such as the Los Angeles Convention Center and had a keen focus on the business side of architecture. This business focus can be felt in his buildings as have been criticized for being “unartistic”, their function taking precedence over style. On campus, the company planned in the 1960’s with the expectation of a large increase in expansion calling for “taller and denser buildings”. The result is Broida, Chemistry, and Harold Frank Hall among a few, with geometric and symmetric elements such as dentils and window hoods helping define this new style of university architecture. This style ultimately became very recognizable as part of California’s modernist architecture in universities and the post-World War II architectural vision as a whole.
Sources
Charles Luckman, Los Angeles Conservancy . Accessed December 1st 2020. https://www.laconservancy.org/architects/charles-luckman.
1950S and 1960S, AD&A Museum. Accessed December 1st 2020. http://www.adc-exhibits.museum.ucsb.edu/exhibits/show/ucsbcampusarchitecture/pereiraandluckman.
Pacheco, Antonio. UCSB looks back at the school's often-overlooked role in campus modernism, The Architect's Newspaper. January 14th 2019. Accessed December 1st 2020. https://www.archpaper.com/2019/01/ucsb-campus-architecture-design-social-change/.