From helping get citizens through the Great Depression, to serving as good entertainment to students without vehicles, the Strand Theatre in Montevallo proved to be a staple for the community for many years. Originally leased in 1920 by Ruth Watson and her son, the theatre provided the town with over 50 years of movies. Now, it's unclear what the building is being used for.
Backstory and Context
Throughout the 40's, special showings for movies like "The Wizard of Oz," "Snow White" and "Gone with the Wind" were held for Montevallo's children and adults alike, for .10 cents a show and .25 cents a show respectively. Popcorn was .10 cents a bag, and the Saturday programs consisted of newsreels, cartoons and serial features.
In it's later years, the Strand continued to show new and exciting movies, acting as great entertainment for those without access to a vehicle, especially Montevallo students.
Eddie Watson retired in 1973 after owning and operating the Strand for decades.
The Heritage of Shelby County, Alabama. Heritage Publishing Consultants, 1999.