Backstory and Context
The smell of fresh baked bread drifted through the west side of Charleston for almost seventy years. W.F. Grady, the founder of Purity Maid Bread, came to Charleston from New York in 1911. He started as an engineer for General Electric and left to work for Conlon Baking Company. In 1914, Grady left his position at Conlon to open Purity Maid Bread. The 11000 square foot building was seen as a mammoth plant during the time. The advancement of equipment made bread production almost triple and the name Purity Maid Bread spread throughout the region. The quick production of bread, cakes, and pies made Purity Maid the most popular brand in the region for baked goods.The success of the factory led to the opening of two more factories: one in Beckley and one in Welch, West Virginia.The company produced roughly 207,600 loaves of bread during the 1940s within a 24 hour period.
Up until the late 1980s, the factories continued to produce bread. The company was bought out by Flowers Bakery in the 1980s and the three factories continued producing products under the name Flowers Bakery. The recession in the 1980s caused the factories to go bankrupt and the three factories were forced to close their doors and laid off all of their employees. The MultipCap Poverty agency bought Charleston building in 1992 and only operated for a few years until the agency closed.
The building has gone under frequent renovations by active members of the fine arts world. Today, The Bakery is being transformed into a central hub for music, theatre, and other fine arts activities. The Bakery currently has one stage for concerts, two recording studios, and fifteen bands that practice in the office spaces.
"If there is one thing an artisan is great at... it is taking NOTHING and turning it into SOMETHING WONDERFUL!"1
The Bakery is a non-profit organization looking to further the fine arts in the Charleston area. The Bakery has a small stage built for smaller concerts that many members of the surrounding communities feel is necessary in order to bring in bands and create a space for music to grow. Along with the stage for concerts, The Bakery plans to have acting and music lessons, wine tastings, and yoga studios. The once popular bread factory is transforming into a fine arts hub that Charleston, West Virginia so desperately needs.
"Our goal will be to create a space where musicians, thespians and artists of ALL kinds can come together and display their talents in an environment run SOLELY by the artists themselves. Along side Ojeda, the collective will be aided and maintained by a Board Members The Charleston Music & Arts Collective has secured rental space in The Bakery and will begin renovations on a new Multi-Use Event Area."2
Lynch, Bill. "Charleston Musicians Cooking up a Plan to save 'The Bakery'." The Washington Times. August 06, 2017. https://www.washingtontimes.com/news/2017/aug/6/charleston-musicians-cooking-up-a-plan-to-save-the/.
Lynch, Bill. "Plans for All-ages Venue Rise in Old Bakery Building." Charleston Gazette-Mail. November 21, 2017. https://www.wvgazettemail.com/_arts__entertainment/plans-for-all-ages-venue-rise-in-old-bakery-building/article_40870ce7-af7b-5bc4-b432-bccc1df1b502.html.
Lynch, Bill. "The Bakery in Need of More Repair." Charleston Gazette-Mail. July 26, 2018. https://www.wvgazettemail.com/news/kanawha_county/the-bakery-in-need-of-more-repair/article_3316ff19-5ff7-5538-87d6-1d6b4908936a.html.
1. "The Bakery." About. https://thebakerywv.com/.
2 "The Bakery." About. https://thebakerywv.com/.