696 Peachtree Street Apartments
2019 photograph of front door of 696 Peachtree St. Apts. (JJonahJackalope)
Backstory and Context
The apartment building built in 1923 that occupies part of the 800 block of Peachtree Street at the corner of 6th Street was originally called 696 Peachtree Street Apartments. The five-story structure is composed of reinforced concrete and steel with red brick and limestone exterior details in a Georgian Revival style. This is one of the last structures co-designed by the architect Neel Reid before his death in 1926. His architectural firm began in 1909 and became leaders in the Georgia School of Classicists. Hentz, Reid and Adler specialized in single-family residential structures.
696 Peachtree Street Apartments was considered a "luxury" apartment complex in the 1920s. It is one of only a few of its type built in Atlanta and retains its Georgian decoration and use as apartments. The early twentieth-century "garden-style" apartment complex was much more common in the city than this tall structure.
Peachtree Street was the commercial corridor of Atlanta; the street also was lined with grand Victorian homes on large lots for the upper-middle class in the 1870's and 1880's. As affluent residents began to move to new suburbs by the turn of the twentieth century with the availability of streetcar lines and automobiles, room became available in the city for apartment complexes. High-rise apartment buildings rose in popularity with the advent of the electric elevator in the late nineteenth century.
With corporate headquarters and new hotels being built in the city, the importance of modern apartment offerings to attract new residents was acknowledged. A 1924 article in City Builder lauded the beauty, size, and permanence of construction of new apartment buildings, many of which were built of fireproof construction.
The owner sponsored the NRHP nomination of the apartment building which was written by Georgia State University graduate students. the building now houses 40 residential condominium units.
Kelly, Collin. "Peachtree St. apartment building now in historic register." AtlantaIntown (Atlanta) June 28th 2013. online ed, Home & Real Estate sec.
Speno, Lynn. NRHP Nomination form for 696 Peachtree Street Apartments. Washington, DC. National Park Service, 2013.