Oliver Building (now part of the James M. Nederlander Theatre)
Introduction
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Images
A mix of old and new. The Old Chicago-School framing and windows of the Oliver Building facade along with the theatre advertisements of the Theater that now occupies the vast majority of the building.
The Oliver Building only stood five stories high in 1907. Two stories were added in 1920.
The nameplate that remains in place on the front facade, despite the building now existing as part of the James M. Nederlander Theatre
2012 Photo when the front facade of the former Oliver Building existed as part of what was known then as the Ford Theater. The Chicago School design and Chicago Windows are easily seen. It was designed by Holabird & Roche for the Oliver Typewriter Company. The top two floors were added in 1920.
Backstory and Context
Text-to-speech Audio
The Oriental Theater (now James M. Nederlander Theatre) expanded in 1997 by tying its theater into the historic Oliver Building, leaving only a portion of the landmark Oliver Building and its front facade in original form. As such, historic theater and the historic building -- home to the Oliver Typewriter Company -- seemingly merged. Oliver Typewriters revolutionized the typewriting industry, growing into the world's leading typewriter manufacturer. The company moved to its downtown Chicago location in 1907. Meanwhile, The Oriental Theater opened nearby in 1926 as a place for silent films and vaudeville performances before movies served as the theater's leading draw.
Methodist minister Thomas Oliver founded the Oliver Typewriter Company in 1894 two years after he applied for a patent on his unique design for a "down-strike" typewriter that allowed the typist to see the line he or she was typing. Oliver's design differed from other typewriters of that era that used a "front-strike" method, preventing typists from seeing what they were typing. From 1896 to 1926, the Oliver Typewriter Company stood as the leading typewriter manufacturer in the world, having developed more than a dozen models of its distinct typewriters. Its "No. 9" accounted for more than 400,000 units of sales from 1915 to 1926. The Oliver Typewriter company constructed a factory in the Chicago suburb of Woodstock, Illinois, affording that suburb of becoming the "typewriter capital of the world." Oliver moved the company to its now-historic Dearborn Street location in 1907. The Oliver Building personified the classic principles of the Chicago School of architecture. One can easily view the building's internal steel frame by observing the surviving front facade and the cast-iron ornamentation that includes inscriptions of its name and product. By 1920, the company operated six branches throughout the U.S. and London and added two floors to its downtown Chicago location.
Six years after the Oliver Building moved downtown, in 1926, the Oriental Theater opened. Around that same time, a rapid decline in sales of Oliver typewriters led the company on a path to ostensibly fold by the time the Great Depression arrived. In 1997, the Oriental Theater purchased the Oliver Building with plans to demolish it and expand its backstage onto the lot once occupied by the Oliver Building. However, a compromise occurred that resulted in the theater gutting out most of the Oliver Building and renovating it to use it as its backstage. The plan allowed for the facade of the Oliver to remain untouched.
As noted in the Clio entry, "James M. Nederlander Theatre," the Oriental Theater "reopened on October 18, 1998, as the Ford Center for the Performing Arts...In 2000, Broadway in Chicago was launched to host touring productions at theatres around Chicago, including at the Ford Center. The founder of Broadway in Chicago, James M. Nederlander, would win 10 Tony nominations in his lifetime for his company's productions. In February 2019, the theatre was renamed James M. Nederlander Theatre in his honor."
Thus, the expansion and renovation of the Oriental Theater during the 1990s provided the theater a new life, but it also came with a plan to demolish the history of another icon: The Oliver Building. Instead, the compromise met by city, historians, builders and investors in the 1990s ostensibly saved the history of both well-known institutions, allowing their chronicles to remain tied together for the foreseeable future.
Sources
Banchero, Stephanie. "City Claim on Oliver Building Assailed." Chicago Tribune (Chicago) July 2nd 1997. News sec. https://www.chicagotribune.com/news/ct-xpm-1997-07-02-9707020008-story.html.
Clayman, Andrew. "Oliver Typewriter Company, est. 1896." Made in Chicago Museum. madeinchicagomuseum.com. Accessed August 8, 2020. https://www.madeinchicagomuseum.com/single-post/oliver-typewriter-co/.
Curbed Staff. "A Walking Tour of Chicago Architecture, Part Three: The Loop in Transition." Curbed Chicago. curbed.com. October 2, 2015. https://chicago.curbed.com/2015/10/2/9914954/dearborn-walking-tour-pt-3.
Gregory, Terry. "Oliver Building" Chicagology. chicagology.com. Accessed August 4, 2020. https://chicagology.com/skyscrapers/skyscrapers054/
Morgan Sniegolski and Jamie Wasilchenko. "James M. Nederlander Theatre." Clio: Your Guide to History. January 23, 2020. Accessed August 8, 2020. https://theclio.com/tour/1272/3
Moseley, Kathy. "Oliver Typewriter Company." The Steppes of Chicago. mrdankelly.com. Accessed August 8, 2020. http://chicagosteppes.mrdankelly.com/?p=86
Myers, Quinn. "Ask Geoffrey: The Oliver Typewriter Company." WTTW. wttw.com. November 20, 2019. https://news.wttw.com/2019/11/20/ask-geoffrey-oliver-typewriter-company.
http://tmorrisondesigns.com/tmorrisondesigns.com/It_All_Adds_Up/Entries/2015/7/9_The_Detritus_of_Disruption_Cast_in_Iron.html
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By Teemu008 from Palatine, Illinois - Oliver BuildingUploaded by AlbertHerring, CC BY-SA 2.0, https://commons.wikimedia.org/w/index.php?curid=29480783