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Culture and History of Pensacola Walking Tour
Item 3 of 17
Sometimes called Hotel San Carlos, but affectionally called the Gray Lady of Palafox, the San Carlos was considered Pensacola's grandest and most revered hotel. Operating for almost 80 years, the hotel was used by hundreds, thousands, over the years as people sought to see the ballrooms and paintings made by environmental artists, Joy Postle, whose work depicted Florida's environment. Even housing a local radio station, the hotel was used until 1982 when it closed. It sat vacant for over a decade before being demolished and replaced by the new United States Court House.

San Carlos almost completed

San Carlos almost completed

Another angle of the almost complete hotel

Another angle of the almost complete hotel

Construction as building rises

Construction as building rises

Working on the foundation

Working on the foundation

Hotel during a 1955 parade

Hotel during a 1955 parade

Hotel in 1940s

Hotel in 1940s

Hotel in 1910s

Hotel in 1910s

Another 1910s-1920s photo

Another 1910s-1920s photo

Decorated in a 1911 ceremony honoring sailors of the USS Florida battle cruiser

Decorated in a 1911 ceremony honoring sailors of the USS Florida battle cruiser

The US Courthouse that is now on the site of the hotel

The US Courthouse that is now on the site of the hotel

Marker commemorating the hotel

Marker commemorating the hotel

The hotel before its demolishment, late 1980s.

The hotel before its demolishment, late 1980s.
The San Carlos Hotel was the project of local businessmen James Michael Muldon, Sr. and Frasier Franklin Bingham, local lumber magnate and shipbuilder, who saw the need for the kind of upscale hotel being erected in larger cities, and issued stock in the project under the name Pensacola Hotel Company. Regarding the site, their original choice was the northeast corner of Palafox and Garden Streets, which had no significant structures at the time. However, they instead purchased the northwest corner, at the cost of $75,000 from the First Methodist Church, which was relocating to Wright Street.


The hotel was designed by New York architect William Lee Stoddart and erected by local firm C. H. Turner Construction Co. at the cost of $500,000. A sturdy beam-and-girder structural system, designed to withstand hurricane winds, was covered by ceramic tile and stucco. The name "San Carlos" was selected on January 15, 1909, and site clearing began thereafter. The name was chosen to represent Pensacola's Latino Heritage dating from Spanish colonization of the area. "San Carlos" was also the name used for the 1797 fort built by the Spanish after regaining control of West Florida from the British during the American Revolution. Called Fort San Carlos de Barrancas, it is remembered today as Fort Barrancas. 

Ground was broken in April 1909, and construction was completed in 1910. It opened its doors on the first day of Mardi Gras celebrations. The hotel had its own well, with a rooftop cistern and purification system, and the original 157 rooms each had an exterior window and modern furnishings.

Muldon and Bingham leased operation of the hotel to brothers Charles Bedell Hervey and George Hancock Hervey of the Hervey Hotel Company (of Mobile, Alabama) until 1919, and then to the Newcomb Hotel Company until 1922, when it was sold to lumber magnate William Byrd Harbeson, Sr. and managed for 20 years by Harbeson's son-in-law Lee Conner Hagler. The new owners soon announced a massive expansion on the north and west sides of the hotel that maintained a consistent facade and added 246 rooms, a ballroom, a new lobby, and space for offices and shops. New Orleans architect Emile Weil and associate architect Walker Dorr Willis, Sr. were responsible for these renovations, with kitchen and food services upgrades completed by the Albert Pick-Barth Companies. WCOA began broadcasting there in 1932. Artist Joy Postle painted murals in the main lobby and dining room.

The San Carlos Hotel ceased operations in 1982 and lay vacant for more than a decade. A proposal by Baptist Health Care to convert it to retirement apartments failed to materialize. Despite it being added to the National Register of Historic Places, the hotel was demolished in 1993. A new United States Courthouse was built on the site in 1998 (designated the Winston E. Arnow Federal Building in 2010).

Staff (2010-07-09). "National Register Information System". National Register of Historic Places Hotel San Carlos The Name Selected Pensacola Journal, January 16, 1909. Hotel monthly, Volume 45, John Willy, 1937 Historic Pensacola hotel to be razed, Lakeland Ledger, November 2, 1986 Tersely Told, The Pensacola journal., December 22, 1909 Purchased For $1,600, Sold 26 Years Later For $75,000." Pensacola Journal, January 29, 1909.