The Strand Theatre c. 1961 showing "The Misfits," famously the last completed film of both Gable and Monroe.
Strand Theatre when it was known as "Falcon" Theatre c. 1978.
The Strand Theatre decked out in Art Deco style, c. 1935.
The Strand in 1940. During segregation, African American patrons had to use the long outside stairs to the balcony.
Backstory and Context
Throughout the 40's, special showings for movies like "The Wizard of Oz," "Snow White" and "Gone with the Wind" were held for Montevallo's children and adults alike, for .10 cents a show and .25 cents a show respectively. Popcorn was .10 cents a bag, and the Saturday programs consisted of newsreels, cartoons and serial features.
In it's later years, the Strand continued to show new and exciting movies, acting as great entertainment for those without access to a vehicle, especially Montevallo students.
Eddie Watson retired in 1973 after owning and operating the Strand for decades.
The Heritage of Shelby County, Alabama. Heritage Publishing Consultants, 1999.