37-45 South 3rd Avenue
Introduction
Text-to-speech Audio
Images
Current building.
Source: https://www.wisconsinhistory.org/Records/Property/HI49763
Source: https://www.wisconsinhistory.org/Records/Property/HI49763
Backstory and Context
Text-to-speech Audio
The Joseph F.
Stroh Block was built in 1890 and probably constructed by the owner as he was
in the construction and building business in Sturgeon Bay. At the time of its
construction it housed a bakery/restaurant, a dry-goods store, and on the
second story what was known as the "The Commercial Hotel," operated
by Stroh. By 1898, the hotel occupied both stories and outbuildings--used as
salesmen's sample rooms--were at the sides. By 1914, however, the hotel
function diminished and the primary use of the building was for a series of
retail establishments. Stroh was a partner, with C. Leonhardt, in the hotel,
sewing machine, and construction businesses. This six-bay, two-story painted
brick building is crowned with an ornately detailed cornice fabricated of cast
iron. While Italianate in massing, the cornice, cast iron lintels, and cast
iron "voussoirs" forming a curiously off-center Gothic arch pediment
at the building’s parapet, point to the eclectiveness of the building's design
and the availability of stock building parts. These details, together with a
remaining original storefront (north side), show the richness of the original
ornamentation which make this building significant as the best example of this
late, local interpretation of the Italianate style within the District.1