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The synagogue on 770 Eastern Parkway, Crown Heights, Brooklyn may seem unassuming when judged on its outward appearance alone. However, the apparently plain neo-Gothic style building is the headquarters of the Congregation Lubavitch of Agudas Chasidei Chabad. Lubavitch Chassidim has grown from its isolationist tendencies at the beginning of the 20th century to become one of the most globally recognized and influential Jewish movements. This growth is largely due to the efforts of their Rebbe Menachem Mendel Schneerson (1902-1994), a man that many in the Chabad-Lubavitch movement believe to have been, or will yet become, the Jewish Messiah.

  • View of the 770 Eastern Parkway building (
  • The Rebbe arrives at 770 Eastern Parkway in 1977 (

The Chabad-Lubavitch movement was started in 1775 by Rabbi Shneur Zalman in the village of Lyady. The village was once part of the Russian Empire, but today, it sits on the border of Belarus. This subdivision of Hasidic Judaism spread rapidly throughout the Tsar’s Empire and neighboring lands. However, followers were persecuted harshly by the Bolsheviks after the Russian Revolution and were fearful of the growth of the Nazis in Germany. Therefore, the movement – then led by their sixth Rebbe, Yosef Yitzchak Schneersohn – moved to Poland, then to Latvia, and to New York in 1940. They chose a former doctor’s clinic in Brooklyn as their headquarters. This is the same building they use today.

At first, the synagogue was small and isolated. The congregation that met in the basement of the building at 770 consisted of very few members, due largely to the actions of the Nazis in Europe. In 1950, the sixth Rebbe was replaced by his son-in-law, Menachem Mendel Schneerson. The seventh Rebbe encouraged outreach, unlike many other Hasidic movements, and he initiated the construction of Chabad centers – gathering places for Jewish communities - across the globe. Young families known as Shluchim managed these centers, encouraging dispersed or secular Jews to become involved in the Chabad-Lubavitch movement. These centers are often exact replicas of, or closely resemble, the building at 770 Eastern Parkway; similar buildings are found in Israel, Canada, Italy, Ukraine, Brazil, Argentina, Chile, and Australia. 

Gopnik, Blake. "Illustrating That Looks Aren't Everything." Washington Post. 10/17/06. Accessed Web, 6/3/17.

Sanders, Gabriel. "The Portable Legacy." The Forward. 12/29/06. Accessed Web, 6/3/17.

Mahler, Jonathan. "Waiting for the Messiah of Eastern Parkway." New York Times. 9/21/03. Accessed Web, 6/3/17.